Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Tight sweater1280×720 · 23.98 fps
AD-0227 · Problem and solution

Apple Card — Sweater

Problem and solution · Cinematic · Humorous · 38s

Length
38.1s
Beats
17· 8 hard cuts
Pace
26.8/min
Avg beat
2.2s

A live-action comedy spot in which a man wears a too-small argyle sweater and his wife quietly finds the receipt in Apple Card. The product demo is folded into the story, and the film ends on a two-line tagline and the logo.

AdCinematicHumorousPhone UINo voiceoverCaptionsSlow and deliberatePremiumFintechBanking
Cut map — 17 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Apple Card · Watch the original ↗ · Measurements and analysis by Cutmap.