Analysed · 22 beats
00:00:00:00360×640 · 23.98 fps
AD-0418 · Problem and solution
Apple Creator Studio — Molly Baz turns her recipe into a video
Apple @AppleProblem and solution · Phone UI · Cursor-led · 38s
Length
37.5s
Beats
22· 16 hard cuts
Pace
35.2/min
Avg beat
1.7s
A vertical creator ad in which chef Molly Baz types a recipe in Pages, cuts to the cooking it describes, then edits the footage in Final Cut Pro. It ends on a short text end card, a two-line tagline and the Creator Studio logo.
AdPhone UICursor-ledFast cuttingLive actionCaptionsMatch cutsBeat-synced editKinetic typeConsumer electronicsFood and drink
Cut map — 22 beats┊ 16 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Apple, in partnership with Molly Baz · Watch the original ↗ · Measurements and analysis by Cutmap.
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