Analysed · 27 beats
00:00:00:00Beat 01 / 27 — Earthrise1280×720 · 23.98 fps
LN-0235 · Feature tour

Apple — Introducing the new iPhone 18 Pro

Feature tour · Cinematic · Premium · 177s

Length
177.4s
Beats
27· 106 hard cuts
Pace
9.1/min
Avg beat
6.6s

A 3-minute launch film that moves from a moon-orbit photo to chip blueprints, heat maps, cave and surf shoots, then an exploded iPhone that reassembles into the product. Engineering and field footage alternate, with sparse on-screen type and a music bed.

Launch filmCinematicPremiumProduct macroMusic-ledNo voiceoverFast cuttingMatch cutsTechnicalConsumer electronicsHardware
Cut map — 27 beats┊ 106 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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