Apple — iPhone 16 launch film

Name: Apple — iPhone 16 launch film
Uploaded: 2026-10-08T23:33:43.904+00:00
Duration: PT111.3S
Description: A 111-second night-city launch film in which one continuous, warped, first-person camera moves through streets, a car, a station and a train. Each feature is introduced by a word or phrase that sits in the scene, and the film closes on a studio product reveal.

Tim Cook @tim_cook

Feature tour · Cinematic · Big type · 111s

Length

111.3s

Beats

20· 12 hard cuts

Pace

10.8/min

Avg beat

5.6s

A 111-second night-city launch film in which one continuous, warped, first-person camera moves through streets, a car, a station and a train. Each feature is introduced by a word or phrase that sits in the scene, and the film closes on a studio product reveal.

Launch filmCinematicBig typeWhip pansMatch cutsOne continuous cameraMusic-ledNo voiceoverFast cuttingConsumer electronicsHardware

Cut map — 20 beats┊ 12 hard cuts · Click a beat to jump