Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Light beam1280×720 · 30 fps
LN-0930 · Feature tour

Apple — iPhone 18 Pro: Pro Further

Feature tour · 3D render · Cinematic · 55s

Length
54.9s
Beats
26· 9 hard cuts
Pace
28.4/min
Avg beat
2.1s

A dark, music-led launch film that walks through performance, battery, camera and Siri AI one short caption at a time, using macro 3D hero shots, smoke and light. It ends on a giant 'PRO FURTHER' title and the Apple logo.

Launch film3D renderCinematicDark UIKinetic typeMorph transitionsMusic-ledNo voiceoverPremiumConsumer electronicsHardware
Cut map — 26 beats┊ 9 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Apple · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore feature tour →
LN-0029Ideogram — Introducing Ideogram 4.5Ideogram47s · 29 beatsLN-0786Apple — iPhone 17 feature touriPhone 1751s · 18 beatsLN-0788Apple — Next Big Step for Siri and iPhoneApple96s · 27 beatsAD-0070Google Pixel 9 — Add MeGoogle Pixel 930s · 14 beatsLN-0805Google Pixel 11 — Anything But OrdinaryGoogle Pixel30s · 14 beatsLN-0099Explode — Make Your Texts ExplodeExplode35s · 13 beats