Analysed · 26 beats
00:00:00:001280×720 · 30 fps
A 66-second product launch film for a foldable iPhone. It opens with a dark macro reveal of the titanium frame and camera, then moves to a white, type-led feature tour with 3D renders and hands-on demos, and ends on the wordmark and the Apple logo.
Launch filmPremiumLight UIKinetic typeBig typeDevice mockupsMorph transitionsMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 26 beats┊ 21 hard cuts
00s10s20s30s40s50s60s
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