Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Title1280×720 · 30 fps
LN-0899 · Feature tour

Apple — MacBook Air M5 feature tour

Feature tour · Light UI · Kinetic type · 58s

Length
58.3s
Beats
30· 20 hard cuts
Pace
30.9/min
Avg beat
1.9s

A music-led feature tour that pairs one short headline per spec with a matching product shot, on a clean white frame with a blue gradient on key words. Each claim gets one line and one image: speed, AI, sizes, colours, display, battery, camera, ports, Touch ID. It ends on the opening hero pose and the Apple logo.

Launch filmLight UIKinetic typeBig typeMinimalPremiumMusic-ledNo voiceoverDevice mockupsConsumer electronicsHardware
Cut map — 30 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Apple · Watch the original ↗ · Measurements and analysis by Cutmap.