Analysed · 26 beats
00:00:00:00360×640 · 23.98 fps
SO-0101 · Feature tour
Apple MacBook Neo — Handmade magic
Apple @AppleFeature tour · Live action · Light UI · 64s
Length
63.9s
Beats
26· 25 hard cuts
Pace
24.4/min
Avg beat
2.5s
A 64-second vertical Short that shows the practical, handmade effects behind a MacBook launch film: real hands, rigs, confetti and lenses, mixed with animated overlays, ending on a hand-drawn Apple logo that becomes the real one.
Social cutLive actionLight UIDevice mockupsMatch cutsFast cuttingMusic-ledNo voiceoverPlayfulConsumer electronicsHardware
Cut map — 26 beats┊ 25 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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