Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Lid swap1280×720 · 30 fps
LN-0951 · Feature tour

Apple — MacBook Neo launch film

Feature tour · Light UI · Kinetic type · 66s

Length
65.8s
Beats
30· 30 hard cuts
Pace
27.4/min
Avg beat
2.2s

A 66-second product film that alternates bold kinetic type cards with hands-on shots of a colourful laptop. Each feature gets one short headline and one visual: colours, aluminum, screen, speed, compatibility, camera, sound, battery.

Launch filmLight UIKinetic typeBig typeMusic-ledNo voiceoverBeat-synced editDevice mockupsPremiumConsumer electronicsHardware
Cut map — 30 beats┊ 30 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Apple (official YouTube channel) · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore feature tour →
LN-0029Ideogram — Introducing Ideogram 4.5Ideogram47s · 29 beatsLN-0786Apple — iPhone 17 feature touriPhone 1751s · 18 beatsLN-0788Apple — Next Big Step for Siri and iPhoneApple96s · 27 beatsAD-0070Google Pixel 9 — Add MeGoogle Pixel 930s · 14 beatsLN-0805Google Pixel 11 — Anything But OrdinaryGoogle Pixel30s · 14 beatsLN-0099Explode — Make Your Texts ExplodeExplode35s · 13 beats