Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Rider in library1280×720 · 23.98 fps
AD-0151 · Problem and solution

Apple — Safari helps block data trackers

Problem and solution · Live action · Humorous · 35s

Length
35.1s
Beats
20· 20 hard cuts
Pace
34.2/min
Avg beat
1.8s

A live-action comedy ad in which data trackers are played by people in silver foil suits who ride, shadow and hide behind ordinary people using their phones. A single on-screen line and a burst of silver shards then turn them into a Safari privacy message.

AdLive actionHumorousCinematicCharactersMusic-ledNo voiceoverPremiumCaptionsConsumer electronicsSecurity
Cut map — 20 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Apple India (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.