Analysed · 34 beats
00:00:00:00Beat 01 / 34 — No.1280×720 · 29.97 fps
LN-0239 · Feature tour

Apple — September 2025 Event Recap

Feature tour · Premium · Cinematic · 150s

Length
149.6s
Beats
34· 79 hard cuts
Pace
13.6/min
Avg beat
4.4s

A 2.5-minute recap film of Apple's September 2025 event. It covers iPhone 17 Pro, iPhone 17, AirPods Pro 3 and the Apple Watch lineup in turn, each with its own look, set to a continuous music bed with no voiceover. The film ends on an animated Apple logo and a legal footnote.

Launch filmPremiumCinematicMorph transitionsKinetic typeBig typeMusic-ledNo voiceoverFast cuttingConsumer electronicsHardware
Cut map — 34 beats┊ 79 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Posted by Tim Cook on X · Watch the original ↗ · Measurements and analysis by Cutmap.

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