Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Amanda begins1280×720 · 25 fps
BR-0127 · Customer story

Apple Watch — Amanda's True Apple Watch Story

Customer story · Captions · Emotional · 35s

Length
35.1s
Beats
14· 11 hard cuts
Pace
24.0/min
Avg beat
2.5s

A testimonial film in which one woman tells, in her own words, how Apple Watch heart rate notifications led her to a GP and a leukemia diagnosis. Her story is cut with product, microscope and beach shots, with captions carrying every word and a black Apple Watch logo ending.

Brand filmCaptionsEmotionalDocumentaryMinimalLight UISlow and deliberateVoiceoverHealthConsumer electronics
Cut map — 14 beats┊ 11 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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