Apple Watch — Dear Apple

Name: Apple Watch — Dear Apple
Uploaded: 2026-10-09T04:38:26.341+00:00
Duration: PT158.2S
Description: A 2:38 live-action film in which real customers read their own letters to Apple. Each reader is cut into a short scene of the life the letter describes, and the film builds to a swim, mud-run and ballet montage before ending on a stage-light Apple Watch logo.

Apple @Apple

Customer story · Cinematic · Emotional · 158s

Length

158.2s

Beats

51· 61 hard cuts

Pace

19.3/min

Avg beat

3.1s

A 2:38 live-action film in which real customers read their own letters to Apple. Each reader is cut into a short scene of the life the letter describes, and the film builds to a swim, mud-run and ballet montage before ending on a stage-light Apple Watch logo.

Brand filmCinematicEmotionalCaptionsLive actionSlow and deliberatePremiumVoiceoverDocumentaryConsumer electronicsHealth

Cut map — 51 beats┊ 61 hard cuts · Click a beat to jump