Apple Watch — Phil's True SOS Story

Name: Apple Watch — Phil's True SOS Story
Uploaded: 2026-10-09T05:29:48.064+00:00
Duration: PT35.1S
Description: A first-person customer story told in captions over a webcam interview, with phone clips of the ride and the hospital. The story drops to black for the crash, then to the watch screen counting down to a 911 call, and ends on the Apple Watch wordmark.

Apple @Apple

Customer story · Captions · Documentary · 35s

Length

35.1s

Beats

15· 12 hard cuts

Pace

25.7/min

Avg beat

2.3s

A first-person customer story told in captions over a webcam interview, with phone clips of the ride and the hospital. The story drops to black for the crash, then to the watch screen counting down to a 911 call, and ends on the Apple Watch wordmark.

AdCaptionsDocumentaryEmotionalLight UIDark UIPhone UIMinimalSlow and deliberateConsumer electronicsHealth

Cut map — 15 beats┊ 12 hard cuts · Click a beat to jump