Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Designer enters1280×720 · 23.98 fps
EX-0063 · Feature tour

Arc'teryx — What is GORE-TEX ePE?

Feature tour · Cinematic · Premium · 93s

Length
92.7s
Beats
22· 44 hard cuts
Pace
14.2/min
Avg beat
4.2s

A 93-second, wordless fabric explainer. A designer in a workshop inspects an orange shell jacket, and macro cutaways to a layered fabric model show how the ePE membrane is built, how it holds up to water and washing, and where it is worn. It ends on the Arc'teryx and GORE-TEX logos over a snowy cliff.

ExplainerCinematicPremiumNo voiceoverMusic-ledMatch cutsSlow and deliberateProduct macroFashion and beautyEnergy and climate
Cut map — 22 beats┊ 44 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Arc'teryx · Watch the original ↗ · Measurements and analysis by Cutmap.