Analysed · 21 beats
00:00:00:001108×720 · 30 fps
A 2-minute launch film for a feature release. Kinetic type on soft gradients introduces the product and the problem, three feature cards (Pan and Zoom, Callouts, Blurring) are shown over a blurred product UI and then in use, and three customer talking heads close the film before a call to action.
Launch filmLight UIKinetic typeGradientsCaptionsPush-insMinimalCursor-ledSaaSMarketing
Cut map — 21 beats┊ 7 hard cuts
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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