Analysed · 22 beats
00:00:00:001280×720 · 25 fps
AD-0324 · Problem and solution
BMW — Curve-Ahead View
BMW @BMWProblem and solution · Live action · Humorous · 43s
Length
43.4s
Beats
22· 25 hard cuts
Pace
30.4/min
Avg beat
2.0s
A live-action comedy ad in which a goldfish in a plastic bag, a cactus and a spiked jacket ride in the back of a car and panic at every bend, until the Head-up Display shows the curve ahead and the driver takes it smoothly.
AdLive actionHumorousCinematicCharactersFast cuttingMusic-ledNo voiceoverPremiumAutomotive
Cut map — 22 beats┊ 25 hard cuts
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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