Analysed · 22 beats
00:00:00:00Beat 01 / 22 — House and car1280×720 · 25 fps
AD-0234 · Problem and solution

BMW — Digital Key on Apple Watch

Problem and solution · Cinematic · Premium · 42s

Length
41.7s
Beats
22· 13 hard cuts
Pace
31.7/min
Avg beat
1.9s

A cinematic, music-led short story of a man squeezing into tight leather trousers, finding he has no pocket for his keys, and leaving them in a bowl because his watch unlocks the car. A fast montage of BMW 'Freude am Fahren' vignettes closes the film.

AdCinematicPremiumHumorousMusic-ledNo voiceoverCaptionsPush-insFast cuttingAutomotiveConsumer electronics
Cut map — 22 beats┊ 13 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

BMW · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore problem and solution →
AD-0058Apple — Health with iPhone + Apple WatchApple35s · 22 beatsAD-0004Post-it — Great Ideas Start SmallPost-it69s · 28 beatsEX-0006Hidden pockets of money — paper-collage explainer for small business financeKamil51s · 26 beatsLN-0180Marble — Autonomous back of houseMarble82s · 19 beatsLN-0206Agentcard — Agent at the burger counterAgentcard61s · 14 beatsLN-0202Index — Coming out of stealthIndex37s · 16 beats