Analysed · 20 beats
00:00:00:001280×720 · 25 fps
A 99-second live-action film in which two colleagues in suits keep straightening their ties while the new BMW iX5 shows its voice assistant, Zoom screen, Highway Assistant, parking and charging flap. It ends on a tie-adjusting gag and a car-and-logo sign-off.
AdCinematicPremiumMusic-ledDevice mockupsDialogueHumorousLive actionPush-insAutomotiveMobility
Cut map — 20 beats┊ 68 hard cuts
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
BMW · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore feature tour →












