BMW — Intelligent Personal Assistant: All Roads Lead to Rome

Name: BMW — Intelligent Personal Assistant: All Roads Lead to Rome
Uploaded: 2026-10-09T08:49:18.305+00:00
Duration: PT60.4S
Description: A comic live-action ad in which a Roman centurion appears in the passenger seat of a driver's iX3. She asks the car's voice assistant who said all roads lead to Rome, and the film pays off with the assistant's answer. A behind-the-scenes coda follows, with the centurion talking to camera on the set.

BMW @BMW

Problem and solution · Cinematic · Live action · 60s

Length

60.4s

Beats

22· 18 hard cuts

Pace

21.9/min

Avg beat

2.8s

A comic live-action ad in which a Roman centurion appears in the passenger seat of a driver's iX3. She asks the car's voice assistant who said all roads lead to Rome, and the film pays off with the assistant's answer. A behind-the-scenes coda follows, with the centurion talking to camera on the set.

AdCinematicLive actionHumorousDialoguePremiumDark UICharactersAutomotiveAI

Cut map — 22 beats┊ 18 hard cuts · Click a beat to jump