Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Car at kerb1280×720 · 25 fps
AD-0237 · Problem and solution

BMW iX3 — Fine dining done fast

Problem and solution · Cinematic · Live action · 57s

Length
56.9s
Beats
19· 32 hard cuts
Pace
20.0/min
Avg beat
3.0s

A live-action comic ad in which a maître d' tells a kitchen that a diner's car will be charged in 10 minutes, so the kitchen races to serve a full lunch before he leaves. It ends with charging figures, a BMW Intelligence sign-off and a last gag that the dessert never gets made.

AdCinematicLive actionHumorousCharactersFast cuttingPremiumDialogueProduct macroAutomotiveMobility
Cut map — 19 beats┊ 32 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.