Analysed · 22 beats
00:00:00:001280×720 · 30 fps
A live-action comedy ad in which a chatty colleague bores his boss with a paperclip story across a lift, a lobby and a car park, until the BMW 7 Series Passenger Screen gives the boss something to watch. It ends on the car, the BMW Intelligence line and the logo, then a clapperboard outtake with the actor talking to camera.
AdCinematicHumorousCharactersDialogueLive actionPremiumPush-insAutomotiveConsumer electronics
Cut map — 22 beats┊ 17 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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