Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Reading1280×720 · 30 fps
AD-0274 · Problem and solution

BMW — Passenger Screen in the new 7 Series

Problem and solution · Cinematic · Humorous · 68s

Length
67.5s
Beats
22· 17 hard cuts
Pace
19.5/min
Avg beat
3.1s

A live-action comedy ad in which a chatty colleague bores his boss with a paperclip story across a lift, a lobby and a car park, until the BMW 7 Series Passenger Screen gives the boss something to watch. It ends on the car, the BMW Intelligence line and the logo, then a clapperboard outtake with the actor talking to camera.

AdCinematicHumorousCharactersDialogueLive actionPremiumPush-insAutomotiveConsumer electronics
Cut map — 22 beats┊ 17 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.