Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Tail light1280×720 · 25 fps
AD-0343 · Problem and solution

BMW — Remote Control Parking (Dog Driver)

Problem and solution · Live action · Cinematic · 35s

Length
34.7s
Beats
22· 24 hard cuts
Pace
38.0/min
Avg beat
1.6s

A live-action comedy ad in which a golden retriever appears to drive a BMW X5 into a garage while neighbours and a delivery man stare. The gag resolves into a woman parking the car by phone, then the film ends on a BMW Intelligence endcard and a montage of animal and human drivers.

AdLive actionCinematicHumorousFast cuttingBeat-synced editMusic-ledNo voiceoverCharactersAutomotiveMobility
Cut map — 22 beats┊ 24 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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BMW · Watch the original ↗ · Measurements and analysis by Cutmap.

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