Analysed · 21 beats
00:00:00:001280×720 · 30 fps
AD-0344 · Problem and solution
BMW — Symbiotic Drive
BMW @BMWProblem and solution · Live action · Cinematic · 58s
Length
58.5s
Beats
21· 34 hard cuts
Pace
21.5/min
Avg beat
2.8s
A live-action city story in which a coffee cup on the dashboard stays upright while the BMW iX3 drives itself through traffic. The film ends with a woman speaking to camera beside the car.
AdLive actionCinematicPremiumMusic-ledNo voiceoverCaptionsProduct macroFast cuttingAutomotiveMobility
Cut map — 21 beats┊ 34 hard cuts
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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