Analysed · 18 beats
00:00:00:001280×720 · 30 fps
AD-0287 · Problem and solution
BMW — Symbiotic Drive and the overbearing co-driver
BMW @BMWProblem and solution · Live action · Cinematic · 69s
Length
68.7s
Beats
18· 31 hard cuts
Pace
15.7/min
Avg beat
3.8s
A live-action comedy ad that personifies driver assistance as a backseat-style passenger who never stops talking, then swaps him for a quiet system that helps without interrupting. It ends on the product line 'That's symbiotic driving.' and the BMW logo, followed by a bonus outtake.
AdLive actionCinematicDialogueHumorousPremiumCharactersAutomotiveMobility
Cut map — 18 beats┊ 31 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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