Analysed · 15 beats
00:00:00:001280×720 · 24 fps
LN-0517 · Problem and solution
Cal.com — Routing launch film
Cal.com @calcomProblem and solution · Live action · Light UI · 28s
Length
28.4s
Beats
15· 6 hard cuts
Pace
31.6/min
Avg beat
1.9s
A comedic launch film in which one man plays every overwhelmed sales rep, then a clean UI sequence shows a routing form matching a lead to the right expert. It ends with CRM toggles, a calm payoff and the Cal.com wordmark.
Launch filmLive actionLight UISplit screenHumorousCharactersMusic-ledNo voiceoverDevice mockupsSaaSProductivity
Cut map — 15 beats┊ 6 hard cuts
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Cal.com · Watch the original ↗ · Measurements and analysis by Cutmap.
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