Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Everyday montage640×360 · 30 fps
LN-0868 · Feature tour

Coolest Cooler — Kickstarter campaign film

Feature tour · Live action · Fast cutting · 167s

Length
167.3s
Beats
23· 88 hard cuts
Pace
8.2/min
Avg beat
7.3s

A 2:47 crowdfunding launch film that opens on a cooler's everyday failings, has the founder pitch to camera, then runs a feature-by-feature tour with bold lower-third labels over lifestyle footage, and ends on the orange Coolest logo.

Launch filmLive actionFast cuttingCaptionsMusic-ledVoiceoverBoldProduct macroConsumer electronicsRetail
Cut map — 23 beats┊ 88 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Coolest Cooler · Watch the original ↗ · Measurements and analysis by Cutmap.

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