Analysed · 17 beats
00:00:00:00Beat 01 / 17 — The lair1280×720 · 23.98 fps
AD-0091 · Problem and solutionDylan Bradshaw and Nate Norell (co-directors)

Doritos — Abduction

Problem and solution · Live action · Cinematic · 30s

Length
29.9s
Beats
17· 13 hard cuts
Pace
34.1/min
Avg beat
1.8s

A 30-second live-action Super Bowl spot in which a UFO tries to beam up a conspiracy theorist's bag of Doritos. A tug-of-war follows, the UFO explodes, and the man shares the chips with an alien.

AdLive actionCinematicHumorousFast cuttingCharactersNo voiceoverPremiumFood and drink
Cut map — 17 beats┊ 13 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Co-directors Dylan Bradshaw & Nate Norell; starring Michael Strassner; VFX by Action Studios; colour by Apollo Post House · Watch the original ↗ · Measurements and analysis by Cutmap.