Analysed · 18 beats
00:00:00:001280×720 · 23.98 fps
AD-0085 · Problem and solution
Doritos — Sling Baby
Matter Collective @mattercollectiveProblem and solution · Live action · Cinematic · 28s
Length
28.4s
Beats
18· 18 hard cuts
Pace
38.1/min
Avg beat
1.6s
A live-action comedy spot in which a boy taunts his grandmother with a bag of Doritos, and she answers by launching her baby grandson from a bungee harness to steal it. A deadpan setup, a mechanical build and a slow-motion flight lead to a smug final tableau.
AdLive actionCinematicHumorousFast cuttingCharactersNo voiceoverBeat-synced editFood and drink
Cut map — 18 beats┊ 18 hard cuts
00s05s10s15s20s25s
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Doritos · Watch the original ↗ · Measurements and analysis by Cutmap.
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