Analysed · 24 beats
00:00:00:001280×720 · 23.98 fps
AD-0083 · Problem and solutionSandstorm Films
Dyson — Dust Matters (Cyclone V10)
Sandstorm Films @SandstormFilmsProblem and solution · Cinematic · Product macro · 60s
Length
60.1s
Beats
24· 26 hard cuts
Pace
24.0/min
Avg beat
2.5s
A 60-second cinematic cinema ad for the Dyson Cyclone V10 in China. It opens on a city sunrise and shows household dust as microscopic allergens through a family's morning, then turns to the vacuum with macro product shots and ends on a pack shot.
AdCinematicProduct macroLight UICaptionsPush-insPremiumSlow and deliberateMusic-ledConsumer electronicsHardware
Cut map — 24 beats┊ 26 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Sandstorm Films for Dyson (shot, edited and graded at Sandstorm Films) · Watch the original ↗ · Measurements and analysis by Cutmap.
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