Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Hair macro1280×720 · 25 fps
BR-0053 · Problem and solution

Dyson — The engineering story behind the Flyaway tool

Problem and solution · Cinematic · Documentary · 66s

Length
66.3s
Beats
22· 23 hard cuts
Pace
19.9/min
Avg beat
3.0s

A 66-second engineering film with no voiceover and no on-screen copy. It follows a hair-styling problem from flyaway hairs under a microscope, through stylists, simulation, prototypes and airflow testing, to a smooth finish and an end card.

Brand filmCinematicDocumentaryProduct macroPremiumMusic-ledNo voiceoverFast cuttingTechnicalConsumer electronicsFashion and beauty
Cut map — 22 beats┊ 23 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Dyson · Watch the original ↗ · Measurements and analysis by Cutmap.