Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Logo and rise1280×720 · 24 fps
DM-0136 · Feature tour

Dyson W1 PencilWash — How it works

Feature tour · 3D render · Product macro · 61s

Length
61.1s
Beats
24· 23 hard cuts
Pace
23.6/min
Avg beat
2.5s

A 61-second CGI product explainer with no voiceover. It moves from a slim pole and blueprint drawings through floor-level demos of wet and dry mess, then into macro cutaways of roller, comb and separation, and ends on a Dyson end card.

Product demo3D renderProduct macroLight UITechnicalPush-insMatch cutsPremiumNo voiceoverConsumer electronicsHardware
Cut map — 24 beats┊ 23 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Dyson · Watch the original ↗ · Measurements and analysis by Cutmap.