Analysed · 34 beats
00:00:00:00Beat 01 / 34 — Engineer opens1280×720 · 25 fps
LN-0822 · Problem and solution

Dyson — Zone Launch Film

Problem and solution · Documentary · Cinematic · 86s

Length
85.8s
Beats
34· 65 hard cuts
Pace
23.8/min
Avg beat
2.5s

A documentary-style launch film in which Dyson engineers explain, in their own labs, why air-purifying noise-cancelling headphones took six years and 500 prototypes. It runs from city pollution and noise, through sketches, rigs and test rooms, to the finished headphones and a logo card.

Launch filmDocumentaryCinematicDialogueProduct macroFast cuttingPremiumTechnicalVoiceoverConsumer electronicsHardware
Cut map — 34 beats┊ 65 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Dyson (posted by Dyson on YouTube) · Watch the original ↗ · Measurements and analysis by Cutmap.