Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Macro glass640×360 · 24 fps
LN-0981 · Feature tour

Fitbit — Introducing Charge 4

Feature tour · 3D render · Kinetic type · 65s

Length
65.1s
Beats
21· 1 hard cut
Pace
19.3/min
Avg beat
3.1s

A 65-second product launch film with no voiceover. Slow macro shots of the tracker in the dark open it, then a run of feature cards (GPS, Active Zone Minutes, swimproof, Pay, sleep, heart, battery) each set on its own colour field, linked by bold uppercase one-liners and ending on the Charge 4 and Fitbit logos.

Launch film3D renderKinetic typeBig typeMorph transitionsMusic-ledNo voiceoverPremiumDark UIConsumer electronicsHealth
Cut map — 21 beats┊ Hard cut 00:00:24:10 · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.