Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Innovation1280×720 · 24 fps
LN-1002 · Feature tour

Fitbit — Sense 2 launch film

Feature tour · Premium · Cinematic · 62s

Length
62.5s
Beats
22· 3 hard cuts
Pace
21.1/min
Avg beat
2.8s

A 62-second product launch film for Fitbit Sense 2 that moves through macro hardware shots, a morphing whole-health graphic, and feature-by-feature scenes for stress, sleep, heart and workouts, then ends on the product lockup. Short phrases carry the story across each shot with no voiceover.

Launch filmPremiumCinematicProduct macroKinetic typeDevice mockupsPush-insMusic-ledNo voiceoverConsumer electronicsHealth
Cut map — 22 beats┊ Hard cuts 00:00:02:00, 00:00:16:01, 00:00:24:16 · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.