Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
A 30-second live-action launch film that follows a chain of everyday moments (a midnight fridge raid, a doorstep delivery, a morning stretch, late-night work, a smoothie) and ends on the Fitbit Sense watch and phone app. Whip-pan and match-cut transitions carry one object or gesture into the next scene, and the product shows up as a wrist shot inside each one.
Launch filmLive actionCinematicMatch cutsWhip pansFast cuttingMusic-ledNo voiceoverDevice mockupsConsumer electronicsHealth
Cut map — 22 beats┊ 6 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore feature tour →












