Analysed · 9 beats
00:00:00:00Beat 01 / 9 — Tram approaches1280×720 · 23.98 fps
AD-0228 · Problem and solution

Fitbit — Versa 2 Alexa Home Control

Problem and solution · Live action · Cinematic · 15s

Length
15.1s
Beats
9· 6 hard cuts
Pace
35.8/min
Avg beat
1.7s

A 15-second live-action ad that cuts from a woman on a crowded tram to a dog lying on a heating grate, then to the Versa 2 on a plain backdrop. It sells one idea without voiceover or dialogue: you can control your home from your wrist while you are away.

AdLive actionCinematicPremiumNo voiceoverMusic-ledPush-insConsumer electronicsHardware
Cut map — 9 beats┊ 6 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.