Analysed · 12 beats
00:00:00:00Beat 01 / 12 — Stoop1280×720 · 24 fps
AD-0296 · Problem and solution

Framer — Cannonball

Problem and solution · Live action · Cinematic · 20s

Length
20.2s
Beats
12· 6 hard cuts
Pace
35.6/min
Avg beat
1.7s

A live-action comedy spot in which an old man in a striped swimsuit cannonballs off a brownstone stoop and leaves behind a ball, which becomes the hero of a website on a laptop. It then cuts to black for a prompt box, shapes and a Publish button, and ends on the Framer wordmark and a rolling ball carrying the Framer logo.

AdLive actionCinematicHumorousDark UIDevice mockupsCursor-ledMusic-ledNo voiceoverDesign toolsAI
Cut map — 12 beats┊ 6 hard cuts · Click a beat to jump
00s05s10s15s20s
The breakdown — 11 sheetsMembers only
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Framer · Watch the original ↗ · Measurements and analysis by Cutmap.