Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Black1280×720 · 30 fps
LN-0399 · Feature tour

Framer — Localization launch

Feature tour · Kinetic type · Dark UI · 34s

Length
33.9s
Beats
16· 8 hard cuts
Pace
28.4/min
Avg beat
2.1s

A launch film that opens on a typed tagline translated through French, Spanish, Chinese, Italian and English, then walks through the Localization feature in the product UI. It ends on a Chinese version of a Framer site and a title card.

Launch filmKinetic typeDark UIBig typeCursor-ledMusic-ledNo voiceoverPush-insMinimalDesign toolsSaaS
Cut map — 16 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Framer · Watch the original ↗ · Measurements and analysis by Cutmap.