Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Two at laptops1280×720 · 29.97 fps
AD-0326 · Problem and solution

Framer — Startups are hard, your website is easy

Problem and solution · Minimal · Kinetic type · 29s

Length
29.2s
Beats
17· 6 hard cuts
Pace
34.9/min
Avg beat
1.7s

A 29-second ad that opens on four quick black-and-white shots of stressed startup workers, then switches to typed white text on black and a screen-led product demo. It ends on a logo wall of startups and a typed URL.

AdMinimalKinetic typeCursor-ledDevice mockupsMonochromeMusic-ledNo voiceoverPremiumDesign toolsSaaS
Cut map — 17 beats┊ 6 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Framer · Watch the original ↗ · Measurements and analysis by Cutmap.