Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Search and walk-in360×640 · 23.98 fps
LN-1317 · Feature tour

Google Shopping — Virtual try-on

Feature tour · Light UI · Phone UI · 29s

Length
29.1s
Beats
14· 0 hard cuts
Pace
28.9/min
Avg beat
2.1s

A vertical product film in which a real model walks through an empty studio and a phone slides in, so the Google Shopping try-on feature happens on her body instead of being explained. The film runs twice, once with a woman and a red-then-yellow dress, once with a man and a navy-then-cream suit, and ends on a one-line call to action.

Launch filmLight UIPhone UIDevice mockupsMinimalMusic-ledNo voiceoverPremiumOne continuous cameraRetailFashion and beauty
Cut map — 14 beatsNo hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Google Shopping · Watch the original ↗ · Measurements and analysis by Cutmap.