Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Teen at dusk1280×720 · 23.98 fps
AD-0306 · Problem and solution

Google — What does it take to hit the big shot?

Problem and solution · Cinematic · Live action · 30s

Length
30.1s
Beats
17· 17 hard cuts
Pace
33.9/min
Avg beat
1.8s

A 30-second NBA Playoffs spot in which a search bar types the question over a teenage player, then Google AI Mode answers it as on-screen text that turns into practice footage, a training plan and a game-winning payoff. It ends on a youth-game celebration and the NBA × Google lockup.

AdCinematicLive actionKinetic typeCaptionsNo voiceoverMusic-ledFast cuttingDark UIAISport
Cut map — 17 beats┊ 17 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Google · Watch the original ↗ · Measurements and analysis by Cutmap.