Analysed · 26 beats
00:00:00:00Beat 01 / 26 — GoPro logo1280×720 · 29.97 fps
LN-1100 · Feature tour

GoPro — Ultra Wide Lens Mod (HB-Series, HERO13 Black)

Feature tour · Live action · Cinematic · 106s

Length
106.4s
Beats
26· 27 hard cuts
Pace
14.7/min
Avg beat
4.1s

A product launch film that opens on a black-studio lens reveal, then lets two pro mountain bikers show the Ultra Wide lens through selfie-style and POV trail footage, a split-screen standard-vs-ultra-wide comparison, a 1:1 crop demo and a how-to-attach segment, before closing on the lens and HERO13 Black name cards.

Launch filmLive actionCinematicDevice mockupsSplit screenPush-insCaptionsBig typeMusic-ledConsumer electronicsHardware
Cut map — 26 beats┊ 27 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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GoPro; athletes Sam Pilgrim and Samantha Soriano · Watch the original ↗ · Measurements and analysis by Cutmap.