Analysed · 19 beats
00:00:00:00Beat 01 / 19 — PES card1280×720 · 23.98 fps
BR-0089 · Stop-motionPES

Honda — Paper

Stop-motion · Hand-drawn · Grain and texture · 121s

Length
121.3s
Beats
19· 32 hard cuts
Pace
9.4/min
Avg beat
6.4s

A two-minute stop-motion film shot top-down on a desk, where hands slide and fold hand-drawn paper to carry Honda's history from an engine sketch to motorbikes, cars, an octopus, race cars, a mower, a jet and a final NSX, ending on the Honda logo.

Brand filmHand-drawnGrain and textureMusic-ledNo voiceoverMatch cutsMorph transitionsSlow and deliberatePlayfulAutomotive
Cut map — 19 beats┊ 32 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Directed by PES; agency RPA · Watch the original ↗ · Measurements and analysis by Cutmap.