Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Trucks arrive1280×720 · 23.98 fps
AD-0128 · Stop-motionPES

Honda — The Power Of Ridgeline

Stop-motion · Cinematic · Premium · 60s

Length
60.2s
Beats
25· 34 hard cuts
Pace
24.9/min
Avg beat
2.4s

A 60-second stop-motion and long-exposure ad in which a Ridgeline's cargo bed unloads materials that are built, by blurred crews, into a garden, a dirt track, a deck and a playground, ending on those builds forming the word HONDA.

AdCinematicPremiumMusic-ledNo voiceoverMatch cutsPush-insPlayfulPhotorealAutomotive
Cut map — 25 beats┊ 34 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Directed by PES; agency RPA; production company RESET · Watch the original ↗ · Measurements and analysis by Cutmap.