Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Gromit with gift1280×720 · 25 fps
AD-0143 · Stop-motion

Barbour — Wallace & Gromit Christmas Advert 2025

Stop-motion · Characters · Cinematic · 88s

Length
88.1s
Beats
26· 36 hard cuts
Pace
17.7/min
Avg beat
3.4s

A stop-motion Christmas ad in which Wallace's gift-wrapping robot goes haywire and wraps everything in tartan, until Gromit unwraps a Barbour scarf. The product appears only in the reveal and the end card, and the story carries the rest.

AdCharactersCinematicPremiumHumorousNo voiceoverMusic-ledEmotionalFashion and beautyRetail
Cut map — 26 beats┊ 36 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Wallace & Gromit x Barbour, posted by the Wallace & Gromit channel · Watch the original ↗ · Measurements and analysis by Cutmap.