Analysed · 26 beats
00:00:00:001280×720 · 25 fps
A product launch film that opens on a dark macro of the tracker's lens, switches to a white bubble field of app icons to prove 'any phone, any app', then runs warm lifestyle scenes for each feature and ends on a dark hero shot with the tagline. The last 9 seconds are a YouTube end screen over a replay of the scenes.
Launch filmPremiumLight UIPhone UIKinetic typeProduct macroMusic-ledNo voiceoverLive actionConsumer electronicsHardware
Cut map — 26 beats┊ 15 hard cuts
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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