Analysed · 18 beats
00:00:00:00Beat 01 / 18 — Leaning in1280×720 · 25 fps
LN-1276 · Problem and solution

Insta360 — Snap Selfie Screen: See it. Snap it.

Problem and solution · Live action · Cinematic · 87s

Length
87.0s
Beats
18· 41 hard cuts
Pace
12.4/min
Avg beat
4.8s

A live-action launch film in three vignettes (a bar, a sunny street, a family dinner) that shows the same frustration with a blind rear-camera selfie, then the fix: a magnetic screen on the phone's back. It ends on a white product lockup with a YouTube end card.

Launch filmLive actionCinematicPhone UIDevice mockupsMatch cutsMusic-ledNo voiceoverPremiumConsumer electronicsHardware
Cut map — 18 beats┊ 41 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Insta360 (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.