Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Wordmark1280×720 · 30 fps
LN-0842 · Feature tour

iPhone Air — Incredibly light and thin

Feature tour · Light UI · Premium · 54s

Length
53.6s
Beats
25· 13 hard cuts
Pace
28.0/min
Avg beat
2.1s

A feature-tour launch film that alternates one-line headlines on pale grey with a single product shot per feature. It runs from the titanium frame to the cameras, chip and battery, then ends on the Apple logo and a long black tail.

Launch filmLight UIPremiumMinimalBig typeMusic-ledNo voiceoverMorph transitionsDevice mockupsConsumer electronicsHardware
Cut map — 25 beats┊ 13 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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Apple · Watch the original ↗ · Measurements and analysis by Cutmap.