Analysed · 25 beats
00:00:00:001280×720 · 30 fps
A feature-tour launch film that alternates one-line headlines on pale grey with a single product shot per feature. It runs from the titanium frame to the cameras, chip and battery, then ends on the Apple logo and a long black tail.
Launch filmLight UIPremiumMinimalBig typeMusic-ledNo voiceoverMorph transitionsDevice mockupsConsumer electronicsHardware
Cut map — 25 beats┊ 13 hard cuts
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Apple · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore feature tour →












