Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Machine close-up360×640 · 25 fps
AD-0419 · Problem and solution

Logitech — Signature Comfort Plus: Laundry on a Call

Problem and solution · Live action · Light UI · 16s

Length
16.1s
Beats
8· 1 hard cut
Pace
29.9/min
Avg beat
2.0s

A 16-second vertical social ad that plays a relatable work-from-home joke, a man folding towels in the laundry room on a status call, then cuts to a close-up of a relaxed hand on the Signature Comfort Plus mouse and lands the product name and logo.

AdLive actionLight UICaptionsMinimalPremiumNo voiceoverPush-insConsumer electronicsHardware
Cut map — 8 beats┊ Hard cut 00:00:10:11 · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Logitech · Watch the original ↗ · Measurements and analysis by Cutmap.